We track what matters and optimise what performs.
Tracking and analytics services for South African businesses. GA4, Google Tag Manager, conversion tracking and server-side tagging, set up correctly so every decision is backed by accurate data.
Free tracking health check
Tell us what you are running now and we will come back with what your tracking is missing.
Trusted by leading platforms and the brands we grow
Data isn't just numbers. It is your next big opportunity.
Plus27 Digital helps you understand your customers through properly implemented tracking and analytics. With the right pixels and code in place, you can monitor visits, purchases, conversions and more. See which pages and products perform, where customers drop off, and how your marketing campaigns convert. We work with the industry’s standard tools, Google Tag Manager, GA4, Search Console and Campaign Manager, to turn raw data into real value: capture everything, understand what is happening behind the scenes, and build strategy on solid insight.
What We Deliver.
Informed Decisions
See which pages, products and campaigns perform, and where users drop off, so you optimise with evidence rather than opinion.
Channel Clarity
Pinpoint which marketing channels are working, allocate budget accordingly, and improve return on ad spend.
Better User Experience
Track user journeys to identify and fix pain points. A smoother experience means more conversions and stronger loyalty.
Future-Proof Data
Consent-aware, server-side ready measurement that keeps your data accurate as privacy rules and platforms change.
Why does a business need analytics & tracking?
Tracking and analytics are essential for any business that wants to grow online. Understanding how users interact with your site, and what drives their behaviour, lets you make informed decisions that improve conversions and customer satisfaction. Analytics reveal which marketing channels are working and which are not, so budget goes where it earns. User-journey tracking exposes the friction that holds your customers back.
Industry's Top Tools
Google Tag Manager, GA4, Search Console and Campaign Manager, implemented properly rather than just installed.
Complete Data Capture
We begin by capturing everything you need, then look closely at what is really happening behind the scenes.
Custom Reporting
The metrics that matter to your business, not vanity numbers, so you can continually improve.
Insight to Strategy
Data interpreted into a clear direction forward: collection, interpretation, insight, decision.
Continuous Optimisation
Monitoring that adapts to new challenges and opportunities as your campaigns and platforms evolve.
Our Tracking Services.
Google Tag Manager
Your website’s backstage manager. We deploy and maintain tracking codes for GA4, Search Console and every ad platform, keeping data collection clean and reliable.
GA4 & Search Console
Understand user behaviour across web and app, measure the effectiveness of your conversions and campaigns, and make decisions grounded in data.
E-Commerce & ROI
Capture detailed product interactions and revenue data across every channel for a deeper understanding of what actually sells.
Event Tracking
Monitor the user actions that matter: form submissions, downloads, video plays and button clicks, for granular insight into your campaigns.
Multi-Platform Integrations
Combine data from CRM systems, email marketing tools and social media for a complete view of your digital marketing.
Server-Side Tracking
Strengthen data collection with server-side tracking through Meta CAPI and the Google Ads API. More accurate, more resilient, and ready for a privacy-first web.
Google Tag Manager
Your website’s backstage manager. We deploy and maintain tracking codes for GA4, Search Console and every ad platform, keeping data collection clean and reliable.
GA4 & Search Console
Understand user behaviour across web and app, measure the effectiveness of your conversions and campaigns, and make decisions grounded in data.
E-Commerce & ROI
Capture detailed product interactions and revenue data across every channel for a deeper understanding of what actually sells.
Event Tracking
Monitor the user actions that matter: form submissions, downloads, video plays and button clicks, for granular insight into your campaigns.
Multi-Platform Integrations
Combine data from CRM systems, email marketing tools and social media for a complete view of your digital marketing.
Server-Side Tracking
Strengthen data collection with server-side tracking through Meta CAPI and the Google Ads API. More accurate, more resilient, and ready for a privacy-first web.
Get the full picture of every click and conversion.
We handle your Google Tag Manager, GA4 and event tracking setup so insight comes without the admin. Understand the story your data tells, use it to keep your digital strategy sharp, and stay agile with continuous optimisation and clear, actionable recommendations.
Frequently Asked Questions.
What is Google Analytics and what does it do?
Google Analytics is a free tool from Google that shows you how people find and use your website. It reports where your visitors come from, which pages they view, how long they stay and whether they complete actions that matter, such as enquiries or purchases. The current version, GA4, tracks both websites and apps in one property.
What is Google Tag Manager, and is it the same as GA4?
No, they do different jobs. Google Tag Manager is a container that deploys tracking codes on your site without a developer editing the code each time. GA4 is the analytics platform that receives and reports the data. They work together: Tag Manager sends the events, GA4 measures them. We set up and maintain both.
How do I set up Google Analytics on my website?
You create a GA4 property, add the tracking tag to your site, usually through Google Tag Manager, and then configure the events and conversions you want to measure. The basic install takes minutes, but a correct setup involves filtering internal traffic, linking Google Ads and Search Console, defining conversions and testing that data flows accurately. That configuration step is where most setups fall short, and it is the part we handle for you.
What does Google Analytics cost?
Google Analytics is free for the vast majority of businesses, and the free version is more than capable for most South African companies. What you pay for with us is the professional setup and ongoing management: clean implementation, accurate conversion tracking and reporting you can trust.
What is conversion tracking and why does it matter?
Conversion tracking records the actions that create value for your business, such as form submissions, calls, bookings and sales, and connects them to the marketing that produced them. Without it, you cannot tell which campaigns earn their budget. With it, every Rand of ad spend can be measured against results. It is the foundation our performance marketing campaigns are built on.
What is server-side tracking?
Server-side tracking sends data to platforms like Meta and Google through your own server rather than only through the visitor’s browser. Because browsers increasingly block third-party cookies and ad blockers strip tracking scripts, browser-only tracking misses a growing share of conversions. Server-side setups through Meta CAPI and the Google Ads API recover much of that lost data and keep your measurement accurate.
Is my current tracking giving me accurate data?
Often not. Common problems include double-counted conversions, sales credited to the wrong channel, missing e-commerce data and GA4 properties still running on default settings. If your reports do not match what the business is actually seeing, the tracking is usually the reason. Our free tracking health check will show you exactly what is missing or misfiring.
Does tracking comply with POPIA and privacy rules?
It should, and we build for it. We implement consent mode so tracking respects each visitor’s cookie choices, and we configure data collection to meet POPIA requirements for South African businesses. Consent-aware measurement also keeps your data usable as privacy regulations and browser rules continue to tighten.
How long does a tracking setup take?
A standard GA4 and Google Tag Manager setup with conversion tracking typically takes one to two weeks, depending on your website platform and the number of events involved. E-commerce tracking and server-side implementations take longer. We confirm the timeline in your setup quote before any work begins.
Do you work with WordPress and e-commerce platforms?
Yes. We implement tracking on WordPress, WooCommerce, Shopify and custom-built sites. For e-commerce we capture the full purchase journey, from product views and add-to-carts through to transactions and revenue, so you can see exactly what sells and which channels drive it.
