Digital marketing consulting that connects the dots between strategy, results, and growth.
Digital marketing consultants working with South African businesses on the strategy, channels and measurement that improve performance.
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Marketing advice that speaks to your business.
Plus27 Digital brings an independent perspective to your marketing. We identify the gaps in your current strategy and the platforms and opportunities you are not yet using. As consultants, our role is to show you what is working, what is not, and where the next improvement will come from, whether that means reaching a new audience, differentiating from competitors, shifting focus, or making a small correction with a disproportionate effect.
What We Deliver.
Digital Strategy & Channel Planning
The optimal combination of channels for your objectives, from Google Ads and Meta through to YouTube and LinkedIn, matched to where your budget performs best.
Competitor & Market Research
Analysis of your industry, competitors and customer trends to establish where the opportunities and the risks sit.
Audience Research & Targeting
A clear picture of your target audience’s demographics, interests and behaviours, so the strategy is built around real buyers.
KPI Definition & Measurement
Advanced tracking configured to give you a complete view of user behaviour and campaign performance against defined targets.
Why digital marketing consulting?
Many businesses have the data, the strategies and the channels in place, but no clear view of how they connect. Activity continues, results plateau, and it becomes difficult to identify which element is holding performance back. Consulting is designed for exactly this situation. We work with you to simplify the picture, establish priorities and give your team a defined direction, whether you are building a digital strategy for the first time or refining one that has been running for years.
Strategy Audit & Assessment
A full audit of your current marketing to identify gaps, inefficiencies and growth opportunities.
Audience Understanding
Research into the specific needs, motivations and behaviours of your target audience.
Optimisation Guidance
Practical recommendations that sharpen your digital strategy where it has the most effect.
Goal Alignment
Every marketing activity tied back to a defined business objective.
Expert Advice
Informed guidance on channel selection, industry best practice and emerging developments in digital.
Our Consulting Services.
Objectives & KPIs
Every strategy begins with your business objectives. We define the KPIs that matter, whether that is brand awareness, lead generation or first-party customer data.
Channel Selection
The right channel mix forms the foundation of an effective strategy. Some campaigns require Google Ads alone, others combine Meta, programmatic, YouTube and LinkedIn.
Strategy Development
A clear roadmap connecting audience, message and channel, so every Rand of budget has a defined role.
Tracking & Analytics
A measurement framework that shows what is working, allows you to adjust on evidence rather than assumption, and improves results over time.
Ongoing Refinement
Digital does not stand still. We review performance and evolve the strategy as your market and platforms change.
Objectives & KPIs
Every strategy begins with your business objectives. We define the KPIs that matter, whether that is brand awareness, lead generation or first-party customer data.
Channel Selection
The right channel mix forms the foundation of an effective strategy. Some campaigns require Google Ads alone, others combine Meta, programmatic, YouTube and LinkedIn.
Strategy Development
A clear roadmap connecting audience, message and channel, so every Rand of budget has a defined role.
Tracking & Analytics
A measurement framework that shows what is working, allows you to adjust on evidence rather than assumption, and improves results over time.
Ongoing Refinement
Digital does not stand still. We review performance and evolve the strategy as your market and platforms change.
End-to-end consulting for every corner of your digital presence.
Strategy, channels, audience, tracking and trends do not work in isolation. We connect every element of your digital presence into one coherent plan, so each decision reinforces the next and your marketing investment compounds rather than competes with itself. Where implementation is required, we can take it on directly through performance marketing, SEO, website development and tracking and analytics, or hand the strategy to your in-house team to execute. You can also review our process to see how an engagement runs from discovery through to optimisation.
Frequently Asked Questions.
What does a digital marketing consultant do?
A digital marketing consultant analyses your market, channels and data, then provides a prioritised strategy your team can execute, covering which channels to use, what to spend, what to measure and in what order. The output is direction and clarity rather than day-to-day campaign management.
How is consulting different from a monthly retainer?
Consulting delivers strategy, audits and recommendations that your in-house team implements. On a retainer, we handle implementation as well. Many clients begin with consulting and later hand over the channels they prefer not to run internally.
How much does digital marketing consulting cost in South Africa?
Once-off strategy engagements typically range from R15,000 to R60,000 depending on scope, and ongoing advisory retainers start at approximately R9,500 per month. We quote after a scoping call, so you do not pay for analysis you do not require.
Can you work alongside our in-house marketing team?
Yes, and it is the most common arrangement. We contribute channel expertise, benchmarks and an external perspective, while your team retains brand knowledge and execution capacity. We can also train your team on tools such as GA4 and Google Ads.
What deliverables do we receive from a consultation?
A written strategy covering objectives and KPIs, channel mix with budget allocation, competitor and audience insights, a measurement plan, and a 90-day action roadmap. Each item is specific enough to hand directly to whoever implements it.
Do we need a full strategy before running any campaigns?
At minimum you need defined KPIs, a rationale for each channel and working conversion tracking, because launching without these wastes budget. A compressed strategy sprint of one to two weeks is usually sufficient to launch responsibly.
How do you decide which marketing channels we should use?
On evidence rather than preference. We assess your KPIs, where competitors profitably acquire customers, your margins and how your audience behaves. Some businesses require Google Ads alone, others need a combination of paid social, SEO and email. The research phase determines this.
Can you audit our current marketing and identify what is not working?
Yes. An audit is the fastest route to value from a consulting engagement. We review your ad accounts, analytics, website and SEO, then deliver a findings report ranked by impact, covering everything from tracking errors to wasted spend and missed keyword opportunities.
Do you offer once-off consultations?
Yes. A single strategy session or audit is a complete engagement in its own right and no retainer is required. Should you later want implementation, the strategy work carries over.
How do we measure whether the strategy is working?
Every strategy is delivered with KPIs and a measurement plan built on GA4 and correctly configured conversion tracking. Success is defined per channel and per quarter, so progress reviews are based on data rather than impression.
Ready to connect strategy to growth?
Fresh eyes on your digital marketing — clear priorities, the right channels, and a plan built around your business goals.
