Reach your audience as they scroll, click, and browse.
Performance marketing and Google Ads management for online businesses, built on insight, precision and measurable return.
Free Google and Meta Ads audit
Send us your account details and we will come back to you with what your budget is actually buying.
Audience-First Approach.
Marketing works best when you know exactly when and where to appear, rather than pushing paid advertising at everyone. Our performance marketing takes an audience-first approach, guiding potential customers from awareness through to action with campaigns shaped by data. Whether the objective is leads, sales or both, every Rand of spend is directed by evidence and measured against a defined target.
What We Deliver.
Data-Backed Strategies
Campaigns shaped by audience insight and performance data. Every decision is grounded in real user behaviour and measurable outcomes.
Targeted Reach
Your message reaches the right people at the right moment. Precise targeting across search, social and programmatic reduces wasted spend and drives quality leads.
Conversion-Focused
From awareness to action. Every touchpoint is optimised to guide your audience through the journey and turn interest into measurable business results.
ROI Transparency
Clear reporting on what is working and where your investment goes, with continuous optimisation based on performance data, so you always know your return.
Why choose us.
Enterprise-Grade Tools
The same segmentation, bidding and insight platforms used on the largest accounts, sharpening every campaign decision.
Advanced Audience Segmentation
We focus on the people most likely to buy, rather than broad demographics.
Smarter Campaign Optimisation
Daily bid and budget adjustments driven by performance data, not guesswork.
Transparent Reporting
You always know what is running, what it costs and what it returns.
Cross-Channel Expertise
Search, social, programmatic and video working as one system.
Our Advertising Services.
Search Ads
Drive sales, leads or site traffic by putting your business in front of people who are actively searching. We manage both Google Ads and Bing Ads, so you capture demand across every search engine your customers use, not just one.
Shopping
Appear when people are shopping, with visually engaging product listings that show what you have in stock and drive more sales.
Programmatic
Extend your brand’s reach with users through images, video and rich media placed across multiple platforms beyond search and social.
Paid Social
Connect with your ideal customers and generate leads through targeted advertising on Meta, Instagram, TikTok and LinkedIn.
YouTube
Build brand visibility using video to reach a large audience and develop loyalty through considered storytelling.
Google Ads
Drive sales, leads or site traffic by putting your business in front of people who are actively searching. We manage both Google Ads and Bing Ads, so you capture demand across every search engine your customers use, not just one.
Shopping
Appear when people are shopping, with visually engaging product listings that show what you have in stock and drive more sales.
Programmatic
Extend your brand’s reach with users through images, video and rich media placed across multiple platforms beyond search and social.
Paid Social
Connect with your ideal customers and generate leads through targeted advertising on Meta, Instagram, TikTok and LinkedIn.
YouTube
Build brand visibility using video to reach a large audience and develop loyalty through considered storytelling.
Every channel, pulling in the same direction.
Our advertising services span Google Ads and Bing Ads, programmatic display, YouTube, Meta, LinkedIn, TikTok and Shopping. Each platform plays a different role, from building awareness to generating demand and converting customers who are ready to buy. We coordinate them as one system rather than a set of separate campaigns, so budget moves toward whatever is performing. Every campaign is built on a tracking and analytics foundation, because paid advertising cannot be improved without accurate measurement, and campaigns convert on landing pages built to convert. If you would prefer a strategy before committing budget, our digital marketing consulting is the place to start.
Frequently Asked Questions.
How much do Google Ads cost in South Africa?
You control the budget. Most South African businesses start between R10,000 and R30,000 per month in media spend, with cost per click ranging from a few Rand in niche B2B to R50 or more in competitive sectors such as insurance and legal. Management fees are quoted separately based on account complexity.
What is performance marketing?
Performance marketing is paid advertising managed against measurable outcomes such as leads, sales and return on ad spend, rather than impressions or reach. Every campaign carries a target cost per result, and budget moves toward whatever proves profitable.
Should we use Google Ads or Facebook Ads?
Google Ads reaches people who are actively searching for what you sell, so intent is high. Meta advertising creates demand by placing you in front of the right audiences before they search. Most businesses eventually need both, and we test into the mix rather than assuming. Where your audience uses Bing, often older, business or desktop users, we run Bing Ads alongside Google to capture that demand at a frequently lower cost per click.
What budget do we need to start?
Enough to generate useful data in your market, which usually means a minimum of R5,000 to R15,000 per month in media spend for lead generation. Campaigns can run on less, but optimisation is slower because conversions accumulate more gradually.
How do you report on campaign performance?
Monthly reports and a live dashboard, focused on leads, cost per lead, conversion value and return on ad spend, tied back to your CRM where possible. You always see spend, results and next actions on a single page.
How quickly will paid campaigns generate leads?
Traffic begins the day campaigns go live, and lead flow typically stabilises within two to four weeks as the bidding algorithms learn. We configure tracking first, so no conversion goes uncounted during that learning period.
Which platforms do you manage?
Google Ads and Bing Ads across Search and Shopping, Performance Max and YouTube, Meta for Facebook and Instagram, TikTok, LinkedIn, and programmatic display through DV360. The channel mix follows your audience and objectives rather than our preference.
Do you handle the ad creative as well?
Yes. We write ad copy, produce creative variations and run structured tests to prevent ad fatigue. For video-led channels we work with your existing assets or brief production where required.
What is ROAS and what should ours be?
ROAS, or return on ad spend, is revenue divided by advertising spend. R400,000 in sales from R100,000 of ads is a 4x ROAS. A healthy target depends on your margins: high-margin services can profit at 3x, while tight-margin eCommerce may need 6x or higher. We calculate your break-even ROAS before launch.
Can you audit or take over our existing ad account?
Yes. We audit account structure, tracking, wasted spend and quality scores first, keep what is working, and restructure only where the data supports it. Existing account history is valuable and we do not discard it.
