Top South African SEO Specialists

Search engine optimisation (SEO) is a digital marketing strategy that uses various techniques to improve your website’s visibility in search engine results pages (SERPs). Greater visibility in relevant searches increases the likelihood of attracting and converting high-quality leads. While SEO requires ongoing work to achieve and maintain results, a strong strategy is a cost-effective way to grow traffic and conversions.

An SEO agency specialises in search engine optimisation services. Agencies typically offer audits, strategy, implementation and ongoing optimisation across technical, on-page and off-page areas to improve rankings and generate consistent organic traffic. Plus27 Digital provides a wide range of SEO services tailored to your business’ unique requirements.

SEO is one of the best ways to organically drive traffic to your website. Done well, it targets specific audiences through keyword selection and optimised content, generating higher-quality leads that are more likely to convert. It helps ensure your site is seen by the right people at the right time, boosting sales and authority, and it’s an affordable long-term strategy for businesses of all sizes.

Yes. SEO is accessible and flexible, making it well-suited to SMEs and startups that want to increase visibility and improve their online presence. Even a basic strategy can lift rankings and help target relevant audiences, resulting in more qualified leads and conversions.

Popular tactics include: implementing a well-researched keyword strategy; building a diverse, high-quality link profile (internal and external); creating high-quality, optimised content; improving meta titles and descriptions for user intent; and enhancing UX with fast load speeds, strong design and responsiveness across devices.

• Conduct extensive keyword and competitor research driven by user intent.
• Build relevant, high-quality backlinks to strengthen authority.
• Don’t neglect technical SEO: ensure your site is responsive, quick to load and user-friendly.
• Keep business listings consistent (e.g., Google Business Profile).
• Publish valuable, shareable, optimised content on a regular basis.

Optimise on-page and off-page elements, keep business listings updated and consistent, add a blog and publish content around your audience’s top search terms, use descriptive image alt text, and maintain strong site speed. Together these actions increase visibility and conversions from organic search.

Yes. SEO is a high-performing, versatile and cost-effective way to increase online visibility, drive traffic and generate valuable leads. It’s a worthwhile long-term investment for businesses of all sizes.

Choose reliable, fast hosting; use an SEO-friendly theme; install an SEO plugin; set clear, descriptive permalink structures; use relevant headers; add internal and external links; compress images and use alt text; and write content aligned to user intent.

Costs vary based on your goals, competition and the scope of work. Plus27 Digital tailors SEO strategies to your specific needs and budget after an initial consultation to define objectives and the right mix of services.

Technical fixes can yield results within days, but content, on-page and off-page optimisation typically take weeks or months to be indexed and take effect. Timelines depend on factors such as site age, domain authority, competition, backlink profile and any previous penalties. Define success with clear KPIs and long-term goals to measure progress realistically.

Yes. Plus27 Digital provides SEO services across the UK as well as international SEO. Campaigns can be tailored for local, national or international objectives based on your business goals.

Image SEO involves optimising images so they can rank in search and improve overall site performance. Best practices include descriptive file names, meaningful alt text, useful captions where appropriate and image compression to keep pages fast.